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Gilbert Bachour

Creative Business Consultant


About

Gilbert Bachour is a creative business consultant working at the intersection of business design, communications and product innovation based in Berlin. He is inspired by years of working in agencies, companies, consultancies and start-ups. He observes and identifies relevant developments in culture and technology and advice clients on how to transform specific insights into sustainable business opportunities.




philosophy


/* ⤴ I question the red-hot center, and look for magic in the margins. I favor longevity over right now, thingness over ephemerality and agility over perfection. Above all, radical curiosity drives my work. */




Services

Consumer Research


Qualitative research design, Interviews, Insight generation, consumer journey


Product Evaluation


Analysis, optimization, extension


Product Development Workshops


Concepts, integration of social


Benchmarking


Best practices, competitors, markets


Trend Research


Overview, scouting, report


Communication Strategy


Channels, target group segments, creative concept, mobile, evaluation, analytics


Influencer Programs


Identification & mapping




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