Gilbert Bachour is a creative business consultant working at the intersection of business design, communications and product innovation based in Berlin.
He is inspired by years of working in agencies, companies, consultancies and start-ups. He observes and identifies relevant developments in culture and technology and advice clients on how to transform specific insights into sustainable business opportunities.
Qualitative research design, Interviews, Insight generation, consumer journey
Analysis, optimization, extension
Product Development Workshops
Concepts, integration of social
Best practices, competitors, markets
Overview, scouting, report
Channels, target group segments, creative concept, mobile, evaluation, analytics
Identification & mapping
Currently working on
↝ marketing strategy and online concept for a start up in the goods-producing sector launching in february 2015
↝ design experiment "Monobar" in collaboration with the design studio Bartmann Berlin
↝ publication "The Figure of Fuzziness as a strategic dimension of branding and product design"